Movie Channels
Colors Cineplex and Rati Foundation join hands to raise awareness on Sex Education in conjunction with the World Television Premier of ‘OMG 2’
Mumbai: In a resolute commitment to fostering positive change and championing social causes, Colors Cineplex proudly announces its collaboration with the Rati Foundation, a Mumbai-based NGO devoted to spreading awareness about sex education. By joining forces, they will empower individuals through the provision of essential counselling services, encompassing professional support for mental health, online safety, sexual and reproductive health rights guidance, and more.
The collaboration with Rati Foundation comes in anticipation of the much-awaited World Television Premier of ‘OMG 2’, scheduled to air on the Colors Cineplex channel on March 10th at 8:00 PM. Through this partnership, Colors Cineplex and the Rati Foundation endeavours to leverage the widespread reach of entertainment medium to address the pressing issue of sex education.
OMG 2 delves into the nuances of societal norms, wherein the protagonist embarks on a legal battle after his son faces injustice due to societal taboos around sex education. Guided by divine intervention from a messenger he is seen challenging the flawed system, advocating for progressive parenting and the inclusion of sex education in schools. The movie skilfully blends humour with a serious societal critique, urging for open dialogue on adolescent sexuality.
To complement the film’s theme and highlight the importance of sex education, Colors Cineplex launched the #ShikshaKiShuruwatGharSe digital campaign. Partnering with the Rati Foundation as cause ambassadors, along with influencers like Smita Bansal, Dr. Tanaya, Seema Anand and Saurabh Ghadge, the campaign aims to raise awareness and emphasize the importance of starting sex education at home. These content creators have skilfully maintained a light-hearted tone infused with subtle humour, thereby fostering an environment where the subject matter can be openly discussed within households.
Rohan Lavsi, Head, Hindi Movies Cluster, expressed his enthusiasm on this groundbreaking collaboration, stating, “We recognize the power of storytelling to drive meaningful conversations and ignite social change. Our collaboration with the Rati Foundation aligns seamlessly with our mission to address critical issues through the medium of storytelling. ‘OMG 2’ is not just a film; it’s an opportunity to spark conversations and drive awareness about the importance of sex education.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
