GECs
Colors’ ‘Bigg Boss’ and Garnier Men create history with stronger than ever 12 years association
Mumbai: India’s reality show Bigg Boss has come a long way in its 15 years journey in the television entertainment landscape. The show has been instrumental in providing an unprecedented dose of glamour by entertaining the audience with its engaging content and adding grand new elements year on year. Within six weeks of its launch, the show attracted over 127 million viewers on Colors and 600 million views on Voot. Bigg Boss has also continued to remain a quintessential IP for brands, such as Garnier Men, that get seamlessly weaved in within the dynamic journey of every season teeming with celebrity-led action.
Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience. The sponsorships aim to provide brands with an opportunity to engage and collaborate through various touch points. Continuing its 12 year long successful partnership with Bigg Boss, Garnier Men associated with the show to create some memorable brand integrations this season too. Garnier Men has always laid emphasis on the branded tasks which focused on physical strength. This season, the brand explores the wit and grit of the men of the house. Bigg Boss House is a catalyst for confident men with wit and grit and Garnier embraces that with contextual moments in the house and through active integrations that are bound to further augment the brand’s line of thought.
Commenting on this association, L’Oréal India Garnier general manager Anshuman Wanchu told, “Garnier Men’s association with Bigg Boss has not just been enduring but also deep-rooted one. Bigg Boss as an IP continues to break barriers both on TV & on digital platforms, and we’re delighted to be associated with it for over 12 years. Garnier Men stands tall as an ever-evolving brand and our synergistic approach with Bigg Boss & Colors has enabled us in reaching the right audience in the right manner.”
Viacom18 Colors head Pavithra K said, “Our 12 year association with L’Oréal speaks volumes of our successful partnership. TV works on familiarity and the presence of Loreal & Garnier over the seasons has given both brands a strong mutual association and affinity. Men of the BB house have been engaging and resonating with Garnier products and attributes throughout the years of our association. This year, we not only focus on the physical strength but also the confidence and wit of the men through effective storytelling.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
