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Colors Bangla’s launches new show ‘Nayika No.1’
Mumbai: The film and television industry may seem like a bed of roses from the outside but very few get to know the struggles of a junior artist because most of the time they’re the ones who’re standing among the shots of crowds. But they dream of making it big and a name in this industry. Presenting such a story of a junior artist is Colors Bangla’s latest show “Nayika No.1”. The hardships and struggles fail to break the indomitable spirit of Sheetala Sikdar aka Sheela because she is confident that one day, she will fulfil her dream of becoming a heroine. Produced by Snehasis Chakraborty, Colors Bangla’s new show “Nayika No.1 ” narrates the story of junior artist Sheetala’s dream of becoming a successful heroine Sheela and will air from 6 March every day at 8.30 pm. Through Sheetala’s eyes, we will get to see the world of entertainment – the perils, the hazards, the humorous elements to it. The starry-eyed Sheetala faces obstacles in every step but that doesn’t deter her spirit of becoming a heroine.
Sheetala aka Sheela, though a junior artist, dreams of becoming a heroine. A confident girl, she never gives up on chasing her dreams even during critical situations in life. She prefers being called Sheela instead of Sheetala as it sounds filmy to her. People love her for her innocence, jovial nature, and her positive attitude towards life. Sheetala’s antics, the light moments bring smiles to our faces. On the other hand, Suddho Sen hails from a well-educated and disciplined family. Life takes an interesting turn when he takes Sheela’s help to fake his marriage to stop his real marriage arranged by his family. Sheela finally bags a role, but it is of Suddho’s real-life girlfriend. Will Sheela accept this role? What will happen to her dreams of becoming a heroine?
Speaking on the launch of Nayika No.1, business head Sagnik Ghosh said, “We have committed ourselves to introduce spunky and interesting characters in the Bengali Television. Nayika No.1 showcases the heart-warming story of Sheetala as a junior artist and her invincible spirit of not giving up in the face of adversities. Sheetala is a self-made, confident, and spirited girl. Like spunky Tumpa, righteous Tulsi, overweight Sohag, age difference love story in Indrani, Sheetala’s inspirational journey to Sheela will hit the right chord and fascinate our viewers.”
Ritobrota Dey essays the role of Sheela while Indranil Chatterjee plays the role of Suddho Sen in this story of self belief and struggle. Some other prominent starcast includes Soma Dey, Supriyo Dutta, Sutapa Talukdar, Judhajit and Somasree Chaki.
The channel has devised a robust marketing campaign for the launch of the show. To meet the objective all the nodal points including TV, Print and Digital have been explored. A social media calendar has been built to establish Sheela’s unique character and her dreams of becoming a leading actress. A unique #Nayikagiri has been used to establish the quirky character and her antics.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
