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Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’
Mumbai: Colors Bangla has announced to bring a new show, Pherari Mon, which will go on air from 7 November at 6:30 p.m.
Pherari Mon boasts of an ensemble cast featuring Bidipta Roy, Arindam Ganguly, Swagata Mukherjee, and Debraj Mukherjee.
Taking up the baton of reaching audiences in every corner of Bengal, the channel has deployed a 360-degree integrated marketing campaign incorporating different mediums and touchpoints.
The new serial features a love story between two opposite people, one of whom is a very influential person and always uses his power to get everything in life. The other one has a strong persona and uses her intelligence to win situations in life. The show will chronicle the lives of two contrasting personalities and what happens when fate connects them.
Tulsi, an intelligent girl, is a fighter and has strong principles in life. Since childhood, she has been a character of strong integrity and has always stood up for what is right. Agni, on the other hand, is arrogant and comes from a very powerful background. He has always used his power to get things in life. He is used to getting everything in life so easily that he doesn’t have a sense of what is right or wrong. Both Tulsi and Agni meet in college and are at loggerheads with each other. While they belong to different backgrounds and ideologies, will Tulsi and Agni be able to discover love after being bound together by the institution called marriage? As their lives intermingle and fate brings them together, how they navigate through their differences in ideologies will form the crux of the show. The show has conflicts, drama, bittersweet moments, and finally romance.
Bipul Patra plays the role of Agni who was last seen playing the titular role in Jai Jagannath and Sudipta Roy will be essaying the role of Tulsi in Pherari Mon.
Speaking on the launch of the new show, Colors Bangla business head Sagnik Ghosh said, “The story of our new show Pherari Mon chronicles the journey of two individuals who are like different pieces of the same puzzle. Having launched a variety of unique fiction shows like Indrani, Tumpa Autowali, Canning er Minu, we are thrilled to add to our robust line up, a new unusual romantic drama Pherari Mon where the female protagonist finds out a new and subtle way of protesting against injustice. The show will have myriad emotions and as the story progresses, we see two individuals mature in their relationship.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
