Movies
Colors Bangla all set for the World Television Premiere of Googly
Mumbai: After heart-warming response from the audience, Soham Chakraborty and Srabanti Chatterjee starrer “Googly” is all set for its world television premiere only on Colors Bangla on 26 February at 2 pm and 9.30 pm. Directed by Abhimanyu Mukherjee and produced by Surinder Films, Googly delves into the lives of Dali and Arjun, a couple suffering from a stammering problem.
Dali (Srabanti Chatterjee) is ridiculed by her friends and is often left alone in social gatherings because of her speech defect. Her parents are adamant on getting her married but everytime she gets rejected. Arjun (Soham Chakraborty) and his family come to see Dali and soon, it is revealed that Arjun also stammers; however, both Dali and Arjun’s parents remain in the dark about the speech defect of prospective groom and bride. Elated, Dali and Arjun both decide to be friends and eventually they get married. The problem arises in their happy marital life when the question of having a baby arises. Their lives take an eventful turn after the birth of their son Googly, and what happens next forms the crux of the story. The movie also stars Kanchan Mullick as Arjun’s friend.
Soham Chakraborty and Srabanti Chatterjee starrer Googly will be aired on Colors Bangla cinema subsequently on 12 March at 6 pm. The show will be heavily promoted on air and on social media for better reach and engagement.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
