GECs
Colors associates with Lakme Fashion Week; to air the event from 1 Aprila
Mumbai: Colors has announced its association with India’s premier fashion and trade event, Lakme Fashion Week (LFW).
Titled ‘Lakme Fashion Week – Colors Ka Jashn’, the channel will air the event from 1-5 April at the afternoon time-slot of 3 pm.
Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will have artists from Colors’ popular shows in a whole new designer avatar.
The show will be hosted by Rohit Roy.
Presenting a blend of style and drama a la Colors style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors’ artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomers in the Colors family such as Shefali Sharma (Gurbani), Toral Rashputra (Anandi) and Aakansha Singh (Megha) will be seen in a new avatar as they prepare to charm the audiences.
This special association will see Colors’ artists interacting with the top notch designers of the country.
Colors weekday programming head Manisha Sharma said, “Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
