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COLORS and Imperial Blue partners with Wavemaker to launch a campaign for Holi
Mumbai: COLORS and Imperial Blue, in partnership with Wavemaker India, were back with another campaign for Holi this year. Kicking off the campaign was a light-hearted video which showcased popular stars of the Hindi GEC market along with a host of Marathi stars.
The campaign effectively captured the revelry around Holi and built on Imperial Blue’s classic brand tonality. The team reprised their on-going association with Hindi television actors Rubina Dilaik, Karan Kundra, Prateek Sehajpal, Nishant Bhat and Marathi celebrities Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam. Further amplifying the glam quotient were special cameos from Reem Shaikh, along with Amruta Dhongade, a former finalist of Bigg Boss Marathi. The dazzling duo of divas joined the gang and played integral parts in subtly integrating the brand ethos of “Men will be Men”.
Commenting on the second year of the campaign, Viacom18 head brand content Vivek Mohan Sharma said, “Our aim when collaborating with a brand is to create incremental value not only throughout the year but year on year as well. We focus on the intent and build brand image and visibility most relevant to the ethos of the brand. For Imperial Blue we have tapped into the festival landscape and positioned the brand where it owns the space with the narrative of youthful, wholesome fun. This is the second consecutive year we’re partnering with them for Holi and continue to build the brand story with a content-backed, targeted strategy which maximises the impact and engagement with consumers.”
Talking about the association, Pernod Ricard India Ishwinder Singh said, “Imperial Blue celebrates the lighter side of a man’s life. Holi, the festival of colours, brings alive the free spirited fun while being a great occasion for conviviality. This festival lends us an opportunity to bring forth a light hearted take inspired by our unique and consistent focus on encouraging our consumers to embrace life with a smile. Our partnership with Viacom has helped us create interesting ways of engaging around the key festivals and occasions.”
Wavemaker India cheif client officer & office head North & East Mansi Datta said, “As Holi is synonymous with fun and mischief, collaborating with both powerful brands is a sure-fire way to spread the brand’s message. At Wavemaker, we are proud of this successful collaboration running for the fourth association in a row. We believe the campaign will reach people on a broad range of platforms and resonate with them.”
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What’s Holi without a plate of gujiya. But will this gujiya story get a sweet ending? Join the Holi celebrations with ColorsTV & Seagram’s Imperial Blue Packaged Drinking Water. Spread the cheer!#becausemenwillbemen #imperialblue #collaboration #HoliWithImperialBlue pic.twitter.com/sOKrRoqcDg
— ColorsTV (@ColorsTV) March 4, 2023
Colors Marathi च्या कलाकारांसोबत आणि Seagram Imperial Blue Packaged Drinking Water सोबत होळीच्या उत्सवात सहभागी व्हा आणि होळीच्या खूप खूप शुभेच्छा!#becausemenwillbemen #imperialblue #collaboration #HoliWithImperialBlue pic.twitter.com/VreSfCkjNn
— Colors Marathi (@ColorsMarathi) March 4, 2023
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
