e-commerce
CoinDCX appoints Rajnish Vedi as head of customer experience
Mumbai: CoinDCX, India’s leading and most valued crypto exchange has appointed Rajnish Vedi as the Head of Customer Experience. The company has over 15 million users, and with Rajnish’s appointment, the company is looking at bolstering the customer journey and experience on its platform. Rajnish comes in with a rich experience of nearly two decades, and before joining CoinDCX, he was VP, of Customer experience at MakeMyTrip.
In his new role at CoinDCX, Rajnish will be instrumental in building CoinDCX’s superior user experience. He will lead CoinDCX’s customer experience across all product lines, including self-help platforms, voice and back office inquiries and core product experience. His efforts will be directed towards improving the NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) by building seamless customer journeys, transparent customer communication and top-notch customer support practice. In his previous stints at MakeMyTrip and HCL, Rajnish has designed and implemented successful digital innovation and transformation programmes to exceed user demands and enhance the overall digital experience. Rajnish’s experience will come in use to help make the web3 journey more user-friendly at CoinDCX.
CoinDCX hopes to underpin and augment its growth through its customer-centricity. Last year, the company built a seamless self-support flow for users through the introduction of a synchronous live agent chat, which has resulted in faster redressal of queries. A dedicated support centre page on the CoinDCX app, a refreshed web support page, and a new FAQ section were created as self-serve channels. Most recently, bots have been introduced on the live chat to expedite query resolution. The company has plans to also introduce dynamic BOTs shortly using AI, which will help predict user needs and provide information to them proactively.
As a testament to its success in prioritising customer satisfaction and ensuring seamless interactions across every touchpoint, CoinDCX recently won Quantic India’s CX Excellence Award 2023 for ‘Best Use of Chat Support (FinTech)’. By leveraging cutting-edge chat support technology, the company has been able to enhance its customers’ journey and create personalised and efficient interactions, resulting in improved response times, prompt issue resolution, and overall customer satisfaction.
CoinDCX COO Mridul Gupta said, “We are delighted to welcome Rajnish on board. CoinDCX offers simplified crypto investing for the masses, and we have always put customer centricity at the heart of our business. Rajnish will be the key architect in taking our vision forward for building a customer-first organisation as we progress towards our next phase of growth. This will be especially important as we onboard new-to-crypto users and launch new crypto-first products. He will be working closely with product, operations and support teams to deliver superior customer experience across our products”.
CoinDCX head of customer experience Rajnish Vedi said “I am excited to be a part of this dynamic sector and help enhance the experience for CoinDCX’s customers. I will be working on enhancing the customer experience of the existing 15 million users, by offering seamless and faster query resolution Also, as crypto and web3 proliferate further, these new-to-crypto customers, will require handholding and a seamless experience on the platform. I am looking forward to partnering with the business units, and mobilising my expertise to further enhance the company’s customer experience and set higher benchmarks for the web3 industry”.
CoinDCX is continually working to improve its user experience, recognising the importance of creating a platform that offers impeccable customer experience for new-to-crypto audiences and crypto natives alike. The company is growing its talent pool and hiring across all areas as it creates innovative products and services for users.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
