News Broadcasting
CNN viewed by 14 % more people each week: PAX survey
MUMBAI: The 24-hour international English news channel CNN’s audience growth across the Asia Pacific region has out-paced all gains for the news genre as a whole, with daily audiences up by a remarkable 35 per cent year-on-year.
In an official statement, the international news channel claims it’s pre-eminence comes in the results that show the network is viewed by 14 per cent more people each week, and 16 per cent more each month, than all other news and business channels combined.
These were the sixth successive set of PAX results to show growth in CNN’s audience, one which also added 56 per cent more past-week viewers and 65 per cent more past-month viewers than the next placed news channel (BBC World).
“With the fast pace of globalization more and more people find they need an international perspective so we are absolutely delighted with this further ringing endorsement of CNN’s newsgathering credentials”, said Turner International Asia Pacific VP research Duncan Morris.
“Our award winning coverage of global events has clearly resonated with our audience, particularly so as we are watched by 39 per cent more top management each day than any other measured channel. The benefits of this audience growth for advertisers are real as, for example, each month CNN now reaches 169,000 (+40 per cent) more people planning to buy an LCD or plasma TV than it did a year ago, as well as 479,000 or 23 per cent more car owners,” adds Morris.
The full-year survey results, conducted by Synovate, further reveal that almost half (46 per cent ) of CNN’s weekly audience view no other news/business channel during the course of a week, and 39 per cent of them remain loyal across a month. Online, CNN.com remains the leading regional website, visited by 54 per cent more PAX respondents across a month than the next largest broadcaster or publisher’s website.
CNN International offers comprehensive international and regional news coverage 24 hours a day and provides prime-time morning and evening news and business programming for viewers in the Asia Pacific. Programs including CNN Today, World News Asia, Global Office and popular chat show Talk Asia are broadcast from the network’s regional headquarters in Hong Kong.
PAX represents a universe of 14.2 million adults aged 25-64 within 11 Asia Pacific markets: – Australia (Sydney + Melbourne), Bangkok, Hong Kong, India (Delhi + Mumbai + Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei, Tokyo. These 14.2 million individuals consist of 13.0 million “Affluent Adults”, 3.8 million “Business Decision Makers” and 0.8 million ‘top management’.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
