News Broadcasting
CNN, ‘Time’, ‘Fortune’ get excellent response for contest
MUMBAI: CNN, Time Magazine and Fortune have announced that over 59,000 international entries and 460,000 messages were received for their Dream Getaway contest.
The contest is aimed at enhancing the traveller’s experience and promote Malaysian Airlines.
Dream Getaway was an integrated multi-platform advertising programme. Targeting elite, adventurous international travelers, the programme revolved around Dream Getaway contest that includes both above the line and below the line elements – print, television commercials and a dedicated campaign website as well as point of sales materials.
The contest received over 59,000 entries from participants residing in 98 different countries and representing 255 nationalities. More than 460,000 messages were sent and the average message pick-up rate was 35.3, with an average of approximately seven messages sent per entrant.
To consolidate the airline’s positioning of ‘Going Beyond Expectations’ and to further reinforce the size of the airline’s network, the contest offered participants the chance to create their dream getaway and make that a reality. Prizes, sponsored by Malaysia Airlines comprised Business Class tickets, night stays at luxury hotels in a destination city of choice and a two-night stopover in Kuala Lumpur, plus the unique Getaway Theme in the destination city of choice –from a romantic dinner for two at an exclusive restaurant to an adventurous outdoor activity or a shopping spree with a personal butler.
Readers of Time and Fortune were asked to choose their destination city from Malaysia Airlines 100 international and domestic cities along with a selected Getaway Theme from amongst three choices-a romantic, adventure or shopping. The responses were channeled through a site www.createyourdreamgetaway.com, which included animated sequences integrating the theme of the print creative and television commercials together with more details of the contest prizes. Readers were encouraged to promote the competition through online efforts to increases their chances to win.
The project was conceptualised for Malaysia Airlines by Time, Fortune, CNN and Starcom along with strategic interactive partner Web Guru Asia and Leo Burnett. Through this program, the media partners not only developed a Multi-platform that connects directly with more consumers, they also offered a unique opportunity for Malaysia Airlines to reach out to a highly lucrative demographic of sophisticated and mobile travellers.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
