News Broadcasting
CNN, ‘Time’, ‘Fortune’ get excellent response for contest
MUMBAI: CNN, Time Magazine and Fortune have announced that over 59,000 international entries and 460,000 messages were received for their Dream Getaway contest.
The contest is aimed at enhancing the traveller’s experience and promote Malaysian Airlines.
Dream Getaway was an integrated multi-platform advertising programme. Targeting elite, adventurous international travelers, the programme revolved around Dream Getaway contest that includes both above the line and below the line elements – print, television commercials and a dedicated campaign website as well as point of sales materials.
The contest received over 59,000 entries from participants residing in 98 different countries and representing 255 nationalities. More than 460,000 messages were sent and the average message pick-up rate was 35.3, with an average of approximately seven messages sent per entrant.
To consolidate the airline’s positioning of ‘Going Beyond Expectations’ and to further reinforce the size of the airline’s network, the contest offered participants the chance to create their dream getaway and make that a reality. Prizes, sponsored by Malaysia Airlines comprised Business Class tickets, night stays at luxury hotels in a destination city of choice and a two-night stopover in Kuala Lumpur, plus the unique Getaway Theme in the destination city of choice –from a romantic dinner for two at an exclusive restaurant to an adventurous outdoor activity or a shopping spree with a personal butler.
Readers of Time and Fortune were asked to choose their destination city from Malaysia Airlines 100 international and domestic cities along with a selected Getaway Theme from amongst three choices-a romantic, adventure or shopping. The responses were channeled through a site www.createyourdreamgetaway.com, which included animated sequences integrating the theme of the print creative and television commercials together with more details of the contest prizes. Readers were encouraged to promote the competition through online efforts to increases their chances to win.
The project was conceptualised for Malaysia Airlines by Time, Fortune, CNN and Starcom along with strategic interactive partner Web Guru Asia and Leo Burnett. Through this program, the media partners not only developed a Multi-platform that connects directly with more consumers, they also offered a unique opportunity for Malaysia Airlines to reach out to a highly lucrative demographic of sophisticated and mobile travellers.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
