News Broadcasting
CNN launches ‘The Music Room’
There’s more music in the air. CNN International today announced the launch of a new weekly programme The Music Room.
The show features some of the world’s best musical talent, from unknowns to Grammy winners, performing live and explaining the inspiration behind their work, according to an official release.
Sponsored by Toyota, The Music Room features in-depth coverage of the world’s leading artists and bands as well as a showcase of upcoming talent, joining artists on the road and in the studio while exploring their craft and inspirations, their plans and sometimes their frustrations, the release says.
The launch show of The Music Room features two of the divas of R&B, Nelly Furtado and Alicia Keys, as well as a visit to the New York home of Rob Thomas of Matchbox Twenty. International artists appearing on forthcoming shows in interviews or performing live in The Music Room studio include Moby, Michael Stipe, Hikaru Utada, Fatboy Slim, Natalie Imbruglia, Coldplay, Gorillaz, Manu Chao, The Strokes, No Doubt, Kylie Minogue, Chemical Brothers, Daft Punk, Alanis Morissette, Ja Rule, and Usher.
The Music Room is a half-hour weekly show that airs at 7 pm on Sundays reachung 172 million households around the world, the release says. Regular features of the programme include a look at rising stars and emerging talent in ‘Breaking Through’, coverage of music from around the world in the Global Beat!, and regular visits to the world of dance and electronic music with the Beat Club feature.
The show features charts from a number of countries in the Americas, Europe and Asia as well as covering the best of the new album releases and delves deeper into the music industry and issues such as copyright piracy, artists’ relationships with record labels and the latest technology. The programme will also be visiting festivals around the world over the next few months, including the Caracas Pop Festival and the Winter Music Conference in Miami (the top gathering for DJs and dance music).
Anchoring The Music Room is 24-year-old Sasha Rionda, a Swiss Mexican who speaks Spanish, English, German and French. Prior to joining ‘The Music Room’ in March 2002, Rionda was a correspondent for the Latin American network Cinecanal for whom she reported from New York and Las Vegas. She has also appeared as a guest host for the Wild On the Beach Australia program on the North American entertainment network E!
The Music Room is also backed by a dedicated website, www.CNN.com/themusicroom, featuring special articles on the artists appearing in the show, background information, biographies and program details.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
