News Broadcasting
CNN is most watched international news brand in APAC: Ipsos Survey
MUMBAI: Newscaster CNN has maintained its number one position as an international news brand in Asia Pacific, according to the latest Ipsos Affluent Survey.
The channel reaches to 34 per cent upscale consumers and 53 per cent to the C-level executives every month. The independent survey also reveals significant audience growth for CNN on both its TV and digital platforms.
On TV, CNN is the most watched international news brand in Asia-Pacific in daily, weekly and monthly reach. As per the survey, the channel has 47 per cent more viewers each month than the next placed news channel and 125 per cent more viewers than the leading business and finance news channel.
The survey further reveals that in digital, CNN’s monthly reach is 51 per cent higher than the next largest brand. CNN’s lead is even more clear-cut in key target groups with an 80 per cent advantage with top management and 64 per cent with business decision makers.
CNN also recorded substantial growth in TV and digital consumption. In TV, there was strong growth in daily (+13 per cent), weekly (+11 per cent) and monthly (+six per cent) audience numbers. These numbers surge when it comes to International travellers (+49 per cent weekly) and luxury spenders (+29 per cent weekly).
In digital, the monthly digital reach increased by 11 per cent and was most significant in the key target groups of international business travellers (+72 per cent) and international leisure travellers (+57 per cent).
Even in India, CNN is the number one international news brand for top management with a 39 per cent lead in multiplatform reach over BBC. On TV, CNN reaches twice as many top management viewers on a daily basis and 41 per cent more on a monthly basis than BBC World News. Among India’s affluent audience, CNN is yet again the international news leader as a multi-platform brand reaching more than one-in-five upscale consumers (22 per cent). On TV, CNN is the most watched international news brand reaching 16 per cent more viewers each month than BBC World News.
The lead continues on digital platform as CNN reaches 42 per cent more audiences than BBC each month. CNN also recorded substantial growth in audience numbers across all platforms including multi-platform (+28 per cent), digital (5.1 times) and TV in weekly (+35 per cent) and monthly (+24 per cent).
CNN International Asia Pacific vice president advertising sales Sunita Rajan said, “This is a spectacular result for CNN and a testament to the commitment we made to our audience – to provide first-class content across multiple platforms. Our audience’s appetite for global news and staying connected has never been greater. In response, we’ve boosted our resources across television and made major investments in digital including an integrated newsroom, designing a new responsive website and creating a slate of new dedicated digital content. These survey results show unequivocally that CNN is the number one international news brand and the first choice for affluent consumers.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
