News Broadcasting
CNN-IBN to turn pay, likely to be priced Rs 5
MUMBAI: CNN-IBN, the English general news channel from the TV18 stable, is turning pay and is tentatively priced at Rs 5.
Global Broadcast News (GBN), the company which owns and operates CNN-IBN, has entered into an MoU with Zee Turner Ltd. for distributing the channel. The MoU is valid till 31 March 2007.
“We have entered into an MoU with Zee Turner pursuant to which we will become a pay channel,” GBN said in its draft red herring prospectus filed with the Securities and Exchange Board of India (SEBI).
Though the price quoted in the MoU is Rs 5 a month per subscriber, this could change depending on the market situation. The channel may go pay in October, a source in the company says.
CNN-IBN will be distributed by Zee Turner as a stand-alone channel. “Zee Turner Ltd has agreed that it shall endeavour to collect the subscription charges from the subscribers on the basis of the agreement signed with them and remit the actual collected amount within 60 days of last day of collection to the company,” GBN said in its IPO (initial public offering) document. Zee Turner will be entitled to a fee of 20 per cent on the subscription charges on collection.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
