News Broadcasting
CNN-IBN series takes on finance minister’s ‘pre-poll gimmick’
NEW DELHI: CNN-IBN is going to start a politico-economic series to take on the UPA government in general and the finance minister in particular with The Sixty Thousand Crore Loan Waiver, throughout this week.
In the series, CNN-IBN is going to evaluate “the possible merits, if any, of this so-called panacea to the rising farmer suicides,” a statement from the channel says.
Throughout the week, CNN-IBN’s flagship news bulletin, India at 9, will bring stories from across the country that look at the state of farmers from some of the worst-affected areas, including how banks are grappling and how political parties are politicising the entire situation in their favour.
“The series is aimed at unearthing the real impact of the Rs 60,000 crore loan waiver on those it is supposed to help. It sheds light on the plight and state of farmers across the country, for whom nothing really changes,” says CNN-IBN and IBN7 editor-in-chief Rajdeep Sardesai.
The channel believes that the farm loan waiver is expected to benefit thirty million small and medium farmers, but in fact the figure is nothing like it.
The channel statement says that the waiver is in fact only applicable to loans taken from established and recognised banks for less than 2.5 hectares of land.
“However, a majority of the affected farmers either own more than 2.5-hectares of land and/or borrowed money from private moneylenders,” it adds.
Therefore, this means that they are exempted from the waiver and that in reality it is just a pre-poll political gimmick.
The series takes viewers through places like Bundelkhand, Vidarbha, Telengana, Haryana and even the finance minster’s constituency of Shivganga in Tamil Nadu to showcase ground realities that have been overlooked by the government’s otherwise impressive grant.
“Could it be a political carrot dangling before farmers to gain momentum before the upcoming elections? CNN-IBN finds out,” says the statement.
In addition, the series also lays focus on the growing migration of people from areas like the Azamgarh-Varanasi belt to the big cities in search of urban opportunities. For these former farmers, agriculture is no longer an option and jobs in metropolises seem more alluring.
The Sixty Thousand Crore Loan Waiver is a series that looks into the reality of the Budget’s most-hyped provision and how everything is not what meets the eye!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
