News Broadcasting
CNN-IBN and IBN7 launch exclusive content on Facebook
MUMBAI: CNN-IBN and IBN7 have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with the growing digital audience, who have a strong affinity for Facebook as a reliable source of news and entertainment.
CNN-IBN will also leverage the platform for its highly acclaimed ‘CNN-IBN Indian of the Year’ awards (IOTY).
The arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs. The channel will post native videos around the initiative, have nominee Q&A’s to build engagement and of course, conduct voting for the Popular Choice category of the CNN-IBN Indian of the Year 2014.
In addition to this, CNN-IBN is also covering an array of news items from breaking news, special reports, top stories and exclusive interviews from the world of entertainment and sports in the form of native videocasts. These exclusive videos are produced for Facebook in the form of digestible 1 – 2 minute news segments titled CNN-IBN FB Special and posted multiple times a day.
Commenting on the partnership, IBN Network CEO Avinash Kaul said, “We are really excited to be working with Facebook to engage with our audiences in a relevant and meaningful way.
In an effort to bring differentiated content for our Facebook audiences, IBN News Network is creating interactive engagement around India’s most credible awards in the domain of News television, the CNN-IBN Indian of the Year and posting exclusive content in the form of news videocasts exclusively for Facebook.”
Facebook India media partnerships head Saurabh Doshi said, “Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook.” He further added, “It’s exciting to see how the IBN Network has created content like news videocasts for Facebook and other exciting opportunities where people are not only able to watch news but also join in the conversation.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
