News Broadcasting
CNN Asia’s most effective news and business channel: PAX survey
MUMBAI: The latest Pan Asia Cross Media Survey (PAX 2003/04) results, released on 8 October, says CNN is the leader among international news and business channels in Asia for the eighth consecutive year.
According to the findings of the full-year (July ’03 – June ’04) survey, conducted by Synovate, CNN International is consistently the most effective news and business channel in reaching the top management group and business decision makers, informs an offical release.
According to the finding, CNN attracts 88 per cent more top management than the next most targeted channel. In the broader PAX demographics groups, CNN reaches at least 80 per cent more viewers than any other news channel.
The PAX findings also reveal that CNN’s audiences collectively spent US$5 billion more with their credit/charge cards in the past year than viewers of any other news and business channel.
Turner International Asia Pacific Ltd, vice president, news advertising sales, William Hsu says, “Since the inception of PAX, CNN has been consistently a top performer despite the proliferation of cable and satellite channels over the years. That’s also one of the reasons why CNN is a premium media choice for marketers in reaching these upscale audiences with huge purchasing power.”
“Based on a total of 19,000 interviews, the PAX survey findings bring the relative strengths of regional media brands into sharp focus, with CNN’s leadership of the news and business genre as clear as it has always been. Whatever the demographic group, CNN delivers more viewers than all other regional news and business channels combined,” said Turner International Asia Pacific Ltd. vice president, research, Duncan Morris.
When it comes to international business travellers, PAX 2003/04 reveals CNN reaches twice as many of this hard-to-reach audience as the next most targeted news/business channel.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
