News Broadcasting
CNBC-TV18 unites with Twitter India for Union Budget 2016
MUMBAI: CNBC-TV18 has joined hands with Twitter India to breakdown one of the most awaited policy events of the year – the Union Budget 2016. To be announced today dated 29 February by the finance minister Arun Jaitley, the duo has combined to give depth to the many discussions that Indian twitterati will initiate regarding the real effects of budget on every Indian.
With young India following every move and every initiative of the Modi government, this year’s budget will establish the fact whether India made the right decision two years back.
CNBC-TV18 VP marketing Priyanka Tiku says, “We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category. Our partnership with Twitter India is testimony to our daily endeavour to facilitate intelligent financial conversation. As we are the most watched channel on Budget every year, it is only right that we front the debate on Twitter as well.”
The Budget can expect not only the best markets and business faces of India on the channel, but also broadcast the views and global expectations from international business experts from the various CNBC headquarters across the globe.
“From real-time updates to live broadcasts, Twitter continues to be the platform where you break news first. News channels have been using Twitter tools to engage with their audiences, using rich media content such as images, live videos and more to innovatively connect with their wide spectrum of audiences on the platform. Through our partnership with CNBC-TV18, Twitter becomes your live connection to the annual Union Budget this year, with this complex policy event broken down for live consumption. All of India will get to understand what the Budget really means for them with live, real-time and decoded analysis #OnlyOnTwitter. With the best of news content and conversations live on our platform, we aim to drive many more innovative engagements and create unique experiences for our users,” adds Twitter India head TV partnerships Viral Jani.
From exclusive periscope discussions with CNBC-TV18 anchors right after the speech to live simplified updates during the Union Budget, the channel will cover it all in partnership with Twitter. Viewers will not have to sift through tedious lists of budget highlights to pick out the announcements that make sense to one’s life. One can simply tweet #AskCNBCTV18 and team CNBC-TV18 will cull out the policy announcements that answer specific questions.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
