News Broadcasting
CNBC TV18 to launch special sports series Olympic Effort
MUMBAI:The business news channel CNBC TV18 is set to offer a special series on Olympic game, Olympic Effort. Anchored by features editor Anuradha SenGupta, the four-part series will hit the screens on 2 August.
The series will air every Saturday at 7 pm and Sunday at 2:30 pm.
Olympic Effort will provide an insight into the Olympic brand and how companies exploit the opportunity of partnering with the event to enhance brand recognition.
The series will also take a look at how everyone from athletes, to countries sponsoring the event, reaps long term benefits. It investigates the infrastructure required, planning the event, legal formalities, sponsorship deals and impact on tourism.
CNBC TV18 and CNBC Awaaz marketing VP Neel Chowdhury said, “Global recognition and the enormity of the Olympic Games surpass all sporting events across the world with regards to brand accreditation. CNBC-TV18 through its special series ‘Olympic Effort’ will highlight the various business aspects of the game and provide discerning audiences with an alluring point of view.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
