News Broadcasting
CNBC-TV18 to launch second season of Business with Pleasure
MUMBAI: CNBC-TV18 is launching the second season of Business with Pleasure on 14 September. Airing on Sunday at 9 am, the show will feature leaders of corporate India at their relaxed best.
Business with Pleasure will feature prominent business leaders from different industries as they take time out to pursue what their schedule would rarely permit such as a long forgotten ambition, a sneaking desire, and a chance to do something purely for self actualisation or self gratification.
Hosted by Tanvir Gill, the new season will showcase business leaders such as Sanjeev Aga of Idea Cellular, Prasoon Joshi of McCann Ericsson, Rashesh Shah of Edelweiss Capital and Kushagra Bajaj of Bajaj Hindustan, among others.
CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “Business with Pleasure, the second season, adds to our business feature content on the weekend. Weekends offer an opportunity to deliver value added content which cuts across the spectrum both in terms of subject as well as longevity. Business with Pleasure will allow viewers to gain an insight into the personalities outside their companies, leadership styles and priorities of some of corporate India’s biggest stars.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
