News Broadcasting
CNBC-TV18 to launch second season of Business with Pleasure
MUMBAI: CNBC-TV18 is launching the second season of Business with Pleasure on 14 September. Airing on Sunday at 9 am, the show will feature leaders of corporate India at their relaxed best.
Business with Pleasure will feature prominent business leaders from different industries as they take time out to pursue what their schedule would rarely permit such as a long forgotten ambition, a sneaking desire, and a chance to do something purely for self actualisation or self gratification.
Hosted by Tanvir Gill, the new season will showcase business leaders such as Sanjeev Aga of Idea Cellular, Prasoon Joshi of McCann Ericsson, Rashesh Shah of Edelweiss Capital and Kushagra Bajaj of Bajaj Hindustan, among others.
CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “Business with Pleasure, the second season, adds to our business feature content on the weekend. Weekends offer an opportunity to deliver value added content which cuts across the spectrum both in terms of subject as well as longevity. Business with Pleasure will allow viewers to gain an insight into the personalities outside their companies, leadership styles and priorities of some of corporate India’s biggest stars.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
