News Broadcasting
CNBC-TV18 to launch ‘Power Turks’
MUMBAI: CNBC-TV18’s renowned anchor and FICCI Woman of the Year 2005, Shereen Bhan explores secrets of the greatest and most eminent personalities of the India Inc. in a show – Power Turks.
Power Turks, which will premiere on 15 August at 10.30 pm. The show will bring together corporate chiefs who reveal all that is unofficial, inspiring and surprising in a never seen before avataar, informs a press release.
The show will see industry leaders – work partners and competitors conversing leisurely and in good humour with each other. A free- flowing show where tycoons of India Inc. get together for a t?te-?-t?te with Shereen Bhan. Each show will showcase two of the most famous and distinguished business personalities and will delve into their field of expertise, their professional life and the softer sides of their personalities.
Speaking on the launch, a channel spokesperson said,” Power Turks on CNBC-TV18 will be the first to present prominent leaders to viewers in a completely different light – unfolding their humour, wit, simplicity and common sense through conversations on varied topics including their vision and mission for their organizations. The first show will feature Nandan Nilekani, CEO with Narayana Murthy, chairman and chief mentor officer of Infosys Technologies Limited in an amicable conversation on their work lives and how they complement each other.”
Among the exceptional corporate honchos to be featured together in subsequent show of Power Turks will be Strategic Alliances & Communications of Nicholas Piramal India Limited director Dr. Swati A. Piramal with Biocon India Group CEO Kiran Mazumdar Shaw.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
