News Broadcasting
CNBC-TV18 Storyboard, Twitter come together to show #BestofTweets
NEW DELHI: CNBC-TV18’s Storyboard has partnered with Twitter to launch a special series, #BestofTweets, to offer much-needed brand insights and momentum during these times.
#BestofTweets will dive deep into the new nuances of digital marketing by showcasing the pioneering and impactful campaigns of the year gone by on Twitter and the brands that led with innovation and created a lasting impact on the people. It will also include iconic brand-audience moments on Twitter; along with industry-experts and thought leaders who shine light on the trends and expectations of the year to come.
The limited series kicks off with its first episode Best of Tweets – Brands Leading the Way on Saturday, 28 November 2020 with an illustrious panel of guests, including Twitter India MD Manish Maheshwari, and Google India and south east Asia senior marketing director Sapna Chadha, who will offer a microscopic view into the marketing trends in 2020, including the brands’ use of digital platforms to engage with their consumers. Taking on the branding elocution, Spotify MD – India Amarjit Batra, and OnePlus India GM Vikas Agarwal will share insights on the need to redefine customer engagement and why it is important for brands as well as businesses today to be culturally relevant.
Curated segments in December and January will showcase unique campaigns and explore new themes. Furthermore, in December 2020, the series will have an additional treat for the viewers – an hour-long year-end special focusing on the best campaigns on Twitter in 2020.
Network18 CEO – business news Smriti Mehra said, “For over two decades, CNBC-TV18's Storyboard has been the platform of choice for everything related to marketing and advertising in the country. This year being so extraordinary, with never-seen-before events and experiences, saw brands and consumers engage and interact even more on digital platforms, to stay connected and be heard. Thus, it is only befitting that we partner with Twitter, a platform that is becoming the barometer of what people want, and bring forth the remarkable campaigns and initiatives that shaped the narrative of one of the most defining years in modern times.”
Twitter India head marketing Preetha Athrey said, “Every day, we are seeing opportunities for brands to build connections, shape conversations and create impact in the life of consumers. As one of the frontier news networks, CNBC-TV18 was the perfect partner, and Storyboard the perfect show, to reach out to the business community, and talk about how marketing is evolving by highlighting some of the best campaigns Twitter has seen, with #BestofTweets."
The #BestofTweets series will bring forth new nuances of online marketing, motivating the audience to view branding in a new light as well as adapt to this evolving scenario. It will also be a guide in assessing and embracing new innovations that the game-changers adopted to stay connected during these tough times.
Viewers can tune into the show on Saturday at 8:30 am and repeat on Sunday at 11:30 am and 2 pm, on CNBC-TV18 and CNBCTV18.com
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
