News Broadcasting
CNBC-TV18 partners with TCS and Twitter for elections
MUMBAI: Social media can no longer be sidestepped when it comes to figuring out the mood of the people. Recently, c announced its partnership with Twitter for the upcoming elections and now another business broadcaster has decided to bond with Tata Consultancy Services (TCS) and the social media hub Twitter to track insights into the Lok Sabha elections.
Through TCS’s app iElect, CNBC-TV18 will use the analysis and data from it on air through the day. Says CNBC-TV18 managing editor Shereen Bhan, “These elections are landmark, in the sense that we are all seeing a lot of Indians having conversations and voicing their opinions online. It would be interesting and extremely insightful to be able to gauge the sentiment of Indians in this new age of social media. We at CNBC-TV18 have always been at the heart of bringing value to our viewers through credible reportage, insights and analysis. This partnership complements our cause of enabling our viewers to view elections in a well rounded, informed manner.”
TCS global communications VP and head Pradipta Bagchi said, “TCS is happy to bring real time social media analysis to CNBC-TV18. India has a large amount of smartphone users and almost 100 million first-time voters in general elections 2014. TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features We think bringing live television & Twitter together along with TCS’s big data capability will change the way India will look at election 2014.”
Twitter India marketi director Rishi Jaitly commented “Twitter is at the heart of the political conversation in this election. We are excited that CNBC-TV18, using the TCS iElect App, will be distributing Twitter conversations and their analysis to a new set of TV viewers. This is in line with our strategy of making elections-related conversations on Twitter accessible by everyone, placing real-time data and content in the hands of every Indian to make an informed voting decision.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
