News Broadcasting
CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs
Mumbai: In today’s world, it is of utmost importance for Micro, Small and Medium-sized Enterprises (MSMEs) to embrace digital transformation and accelerate their growth potential, despite their limited resources. Leading the way to drive this progress, Moneycontrol and CNBC-TV18 have partnered with Dell Technologies to launch The Challengers #StopAtNothing—an initiative to empower and enable India’s MSMEs to reimagine their businesses by adapting to the rapid pace of technology-led transformation.
Commencing on July 9, the campaign will be launched with an MSME Summit, followed by monthly webinars and an award ceremony that recognises the exemplary work by MSME heroes.
“As a market leader, we, at Moneycontrol, have been at the very forefront in showcasing the rapid strides made by the SME industry that today forms the mainstay of the Indian economy,” Moneycontrol’s COO – branded content, S. Shivakumar said. “Always looking to help them scale new heights, this initiative with Dell Technologies, will see us give them the much-needed push to revive from the current crisis and become future-ready at all times. By leveraging our editorial might, the insight and expertise provided by us shall result in them being in a much better position where they will be able to re-evaluate and re-invent their business. Having joined hands with a leading brand like Dell, who share the same drive as us, we look forward to evoking a sense of fulfillment amongst SMEs. Continuing to keep the consumer at the core, we will keep pushing ourselves to create such initiatives for our loyal audiences that propel their imagination and ideas in the right direction.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
