News Broadcasting
CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs
Mumbai: In today’s world, it is of utmost importance for Micro, Small and Medium-sized Enterprises (MSMEs) to embrace digital transformation and accelerate their growth potential, despite their limited resources. Leading the way to drive this progress, Moneycontrol and CNBC-TV18 have partnered with Dell Technologies to launch The Challengers #StopAtNothing—an initiative to empower and enable India’s MSMEs to reimagine their businesses by adapting to the rapid pace of technology-led transformation.
Commencing on July 9, the campaign will be launched with an MSME Summit, followed by monthly webinars and an award ceremony that recognises the exemplary work by MSME heroes.
“As a market leader, we, at Moneycontrol, have been at the very forefront in showcasing the rapid strides made by the SME industry that today forms the mainstay of the Indian economy,” Moneycontrol’s COO – branded content, S. Shivakumar said. “Always looking to help them scale new heights, this initiative with Dell Technologies, will see us give them the much-needed push to revive from the current crisis and become future-ready at all times. By leveraging our editorial might, the insight and expertise provided by us shall result in them being in a much better position where they will be able to re-evaluate and re-invent their business. Having joined hands with a leading brand like Dell, who share the same drive as us, we look forward to evoking a sense of fulfillment amongst SMEs. Continuing to keep the consumer at the core, we will keep pushing ourselves to create such initiatives for our loyal audiences that propel their imagination and ideas in the right direction.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
