News Broadcasting
CNBC-TV18 launches new show on business beyond the metros
MUMBAI: CNBC-TV18 today announced the launch of Awaaz, a bilingual new series that focuses on business away from the metros, in the small towns, in booming mini metros, and in the heartlands of India.
The first episode of Awaaz will air on Saturday, 7 February at 6.30 pm with a repeat telecast on Sunday at 8 pm.
Set in the heartlands of India, Awaaz is a 30-minute weekly show that captures small, unusual business opportunities and addresses consumer issues. The approach of the whole show is similar to that of a catalogue. The information is very ‘detailed and micro’. It is not about concepts and opinions, it’s more ‘facts’, ‘ground realities’ and tells you how to execute and run a successful business
An official release informs that an inherent feature of the show is that it is an interactive forum for people to call and get their queries answered from the experts in the studio. The show, therefore, is actually driven by what the viewer wants and inviting feedback and comments is another regular feature of the show.
Said CNBC-TV18 VP sales and marketing Saikumar, “Awaaz is simply a reflection of our belief and knowledge, that business is no longer an urban or a localised phenomenon. It is clear today for everyone to see that the business and entrepreneurial spirit is sweeping all parts of the country. Awaaz is a tribute to that spirit. The series is also an indicator of the growing reach and influence of CNBC-TV18 in small towns and non metro regions of the country. We believe that this show fills a unique need gap and will be appreciated by audiences across the nation.”
The highlights of this show are as follows:
* Highlights of business opportunities, preferably entrepreneurial in nature.
* Case studies that explore business and the consumer, beyond the metros and get the picture in other buzzing commercial centres of India.
* Interviews that give a first-hand view of someone in a particular business and through his/her experiences highlight the core elements of the business.
* Viewers call-in and talk directly to an industry leader or business veteran and get answers to all kinds of queries on how to start, sustain and grow a business.
* Pressing ‘consumer issues and concerns’. All the help consumers need to make informed decisions on everything from home loans and property loans to buying second hand cars and more.
* The Launchpad segment, which talks about new products and deals in the market.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
