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CNBC-TV18 announces 50 per cent hike in advertising rates
Mumbai: CNBC-TV18 has hiked its ad rates by 50 per cent after recording a market share of 83 per cent in the English business news genre. The channel further cemented its leadership with a 90 per cent share during market hours (0800 to 1600 hrs) as per Broadcast Audience Research Council (Barc) data.
The data was shared for all India market target group AB Male 22+ years for week 10 to week 13 (2022) during weekdays.
“CNBC-TV18 has been the preferred destination for its advertisers to reach the premium audience segment through the years,” said Network18 CEO – business news Smriti Mehra. “To further build some exclusivity for its premium advertisers, the channel seeks to take a significant increase in its operating rates to service its clients better. CNBC-TV18 is committed to provide the best value, unmatched service, and visibility to its stakeholders, combined with innovative business solutions and premium on-air real estate.”
She added, “While we incessantly strive to deliver newer and more engaging formats of content and content delivery, the statistics shared by BARC only encourage us further to offer greater value to our viewers and all relevant stakeholders. It gives us immense motivation to continue refining and revolutionizing content creation, curation and presentation of English business news, with the best of journalistic minds, talent and insights. Setting new benchmarks week-on-week, CNBC-TV18 will strive to continue its market domination through superior content and maximizing the relevance of finance and business news for all its viewers.”
CNBC-TV18 brings comprehensive reportage and analysis of domestic and global business, finance, economy, entrepreneurship, and policy news. Over the last two years, the channel has greatly diversified its portfolio of content offerings with a focus on specialized subjects such as, sustainability and ESG, mental health, CSR, employee well-being, etc.
The channel also plans to roll out many more curated tent pole intellectual properties in the various areas of leadership and business excellence following the success of its IP ‘India Business Leaders Awards’ also known as IBLA.
(Source: Barc India | Mkt: India | TG: 22+ AB M | Mon-Fri (0800-1600 hrs) week 10-16’22)
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
