News Broadcasting
CNBC TV-18 gives a low down on its budget programming
CNBC-TV18 has introduced a slew of new programming aimed at improving its reach and appeal. In many ways, the finance minister has to walk a tightrope so CNBC TV18 has aptly called its budget special The Tightrope.
The show will highlight the various issues that the finance minister is likely to address, says a official release.
The budget related programming has been divided into three phases – pre-budget, budget week and post-budget. While pre-budget phase is mainly devoted to a series of budget roundtables on different sectors like automobiles, BPO, textiles, power, bio-tech, budget today bulletins. The segment will give an overview of the expectations and needs of the industry and the business and also keep the viewer abreast of the latest developments in relation with the budget.
Another special show, What the World Thinks will brings forward eminent people, both from within the country, and abroad, in order to provide a comprehensive analysis of how experts perceive the budget, both globally and in the country itself.
On the budget eve, CNBC-TV18 will capture the mood of the nation with an intense line-up of programs, including budget eve (a special one hour special), the railway budget and economic survey (which will be a health check of the economic state of the nation), informs the release.
The channel will devote the entire day's content to live coverage of the budget, and the repercussions there of on the budget day.
Budget Live, FM’s Speech, Budget Analysis & Wrap-Up, FM’s Interview, Finance Secretary Press Conference, Political Panel, as well as a special episode of India Business Hour devoted totally to the budget, will give a comprehensive overview of the budget policy decisions, the immediate and possible future implications, and the reasons behind the decisions taken.
In the post-budget phase, CNBC-TV18 will gauge reactions of the nation to the unveiling of the budget. This will be in the form of special shows like The Impact, Common Man Polls, and CEO Polls, which will showcase how the people of India react to the policy decisions announced.
Being a business channel, the budget is an important event for the channel hence it has used mass media like outdoor, print and new media like mobile/SMS. The media campaign is reportedly based on the Tightrope theme and is a dramatic visual led one.
The sponsors for the channel include Samsung as a co-sponsor, and Bharat gas, New India assurance, naukri.com and Safe Express as Associate Sponsors.
CNBC –TV 18 CEO Haresh Chawla was quoted in the release as saying, "Keeping in line with our philosophy of presenting information that viewers can profit from; the budget line up digs deep to ascertain the real issues that are important to various constituencies; be it the individual tax payer; the corporate, different industry sectors or the small & medium enterprise. Our line up also focuses on raising critical policy issues that need to be addressed, without losing sight of the key issue: implementation."
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
