News Broadcasting
CNBC India in ‘Digital Revolution’ tie-up with Infosys
CNBC India has just launched a new series called 'Digital Revolution', presented in association with Infosys Technologies Limited, the leading IT consulting and software services company. The series will showcase the use of technology by Indian companies and will chronicle the achievements of corporates and business houses that have successfully adopted Information Technology to transform their businesses.
Infosys has been one of the key players in the technology revolution in India in the past decade. It has a global presence in evolving information technology solutions for many leading companies including the Fortune 500 companies. Nandan M Nilekani, president, managing director and COO, Infosys, said: "We wanted to showcase how Indian companies have used technology to gain competitive advantage."
For CNBC India, the series is part of its continuing focus on cutting edge business leadership programming. Says CEO Haresh Chawla: "The concept of leadership and its dissection is at the core of CNBC's content. 'Digital Revolution' will highlight the effectiveness of technology leadership as a strategic tool."
The series was launched on CNBC India 5 June. There will be two telecasts tomorrow at 11:00 am and 7:30 pm.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
