News Broadcasting
CNBC Awaaz in content tie-up with Bhaskar Group
MUMBAI: CNBC Awaaz, the Hindi business news channel, has announced a content tie-up with Bhaskar Group’s Hindi business newspaper, Business Bhaskar.
With Business Bhaskar, which has a presence in 17 cities across five states, the channel will jointly bring out exclusive content on a daily and weekly basis.
With this tie-up, viewers can look forward to daily news and analysis from CNBC Awaaz in Dainik Bhaskar and insightful stories from Business Bhaskar on the channel, claims the two companies.
Says CNBC Awaaz editor-in-chief Sanjay Pugalia, “The partnership will lead to the creation of new synergies, helping both CNBC Awaaz and Business Bhaskar reach a wider audience.”
Adds Dainik Bhaskar Group managing editor and Business Bhaskar editor in chief K Yatish Rajawat, “The viewer of CNBC Awaaz is also a reader of Dainik Bhaskar and Business Bhaskar; therefore, it was natural for us to bridge this gap editorially, which is what we have done to add more value to our readers and viewers.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
