News Broadcasting
CMM-I extends 3-year deal with Shanghai TV Festival
MUMBAI: The independent trade consultancy for China’s media industries CMM Intelligence has announced an extended three year deal with the Shanghai TV Festival (STVF). This deal will see CMM-I further consolidating European presence at one of China’s biggest international TV festival to be held from 17 to 21 June.
Under the new agreement, CMM-I will offer a one stop service for European media companies attending STVF’s International Film & TV Market (18 to 20 June) through the CMM-I European (EU) Pavilion. In addition to management of the central exhibition space, the new agreement allows CMM-I to extend its delivery of value added services, including meeting facilitation, networking functions and trade publications.
Welcoming the agreement, STVF’s market director Zhang Ming noted, “CMM-I is not only one of STVF’s longest standing partners, it continues to be one of the most innovative. This new agreement strengthens Europe’s presence on the trading floor and creates new opportunities for companies to build sustainable trade relationships”.
According to CMM-I MD Anke Redl, STVF continues to be Europe’s preferred trade destination and the new agreement will have a significant impact on how EU companies engage with Chinese media. “Europe still faces massive knowledge gaps and this deal means we can now provide clients with full before, during and post market services. You will see Europe becoming far more prominent in the market”.
First established in 2004, the CMM-I EU Pavilion is the largest international group exhibition at the Shanghai event and brings together broadcasters, production houses and distributors from across the EU. Previous exhibitors have included Granada Media, Channel 4, RTVE, Deutsche Welle, Belgium TV etc. EU Pavilion participants will also benefit from exposure in CMM-I functions and publications, including the European Programming Guide and CMM-I’s proprietary intelligence products.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
