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Club FM Junior RJ – A unique Children’s Day celebration
Mumbai: Club FM took an innovative turn for Children’s Day with Club FM Junior RJ, engaging young talents across our six stations. The initiative invited children to participate by submitting a one-minute creative self-introduction video. They received an overwhelming response of entries, showcasing immense talent. Their creative team meticulously shortlisted 100 kids after a tough selection process.
Auditions were then held in all six stations, as well as at our client partner’s showroom, to further refine the list and handpick the final six Junior RJs. These six children were given the rare opportunity to go on-air on 14 November, Children’s Day, as full-fledged RJs. This activity was proudly presented by our sponsor,Pittapillil Agencies, Kochi, and powered by Pavizham Cook Off.
Breaking away from the conventional format of having children co-host with senior RJs, Club FM focused on a holistic experience. The selected Junior RJs were groomed extensively, learning about every aspect of the RJ profession. They explored the radio station’s workings, mastered content creation, planned segments, conducted interviews, and engaged with influencers. The entire content was developed by these young RJs in collaboration with the Club FM team, creating a truly authentic and independent RJ experience on air.
On 14 November, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented compelling content and asked “Little Big Questions” – thought-provoking inquiries to both peers and elders. These ranged from significant socio-political topics like the Mullaperiyar Dam and climate change to child-centric issues such as exam pressure, homework stress, and educational challenges. By giving a voice to children’s perspectives on everyday and complex topics, we fostered unique conversations that resonated with both young and adult listeners.
The success of Club FM Junior RJ lies in its unique approach to celebrating children’s creativity and empowering their voices in meaningful dialogue. This innovative format, blending grooming, real-world RJ experiences, and impactful content, offered fresh and engaging radio programming, making it a perfect platform for brands aiming to connect with the next generation of listeners.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
