e-commerce
Clovia joins Zepto for 10-min delivery of innerwear and sleepwear
MUMBAI: Clovia, has partnered with quick-commerce giant Zepto to offer 10-minute doorstep delivery in over 18 cities across India.
Consumers in cities including Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune, Lucknow, Jaipur, and Kolkata can now access Clovia’s curated collection with just a few taps receiving bras, panties, sleepwear and more almost instantly.
The collaboration reflects Clovia’s push to blend convenience with quality by harnessing the power of fast-commerce. With this move, the brand is focused on scaling access to its essentials particularly in Tier one and Tier two cities, where demand for rapid, reliable shopping experiences continues to rise.
Clovia co-founder & chief growth officer Soumya Kant shared, “Today’s shoppers want speed without compromising on quality. Our partnership with Zepto allows us to serve this demand, delivering Clovia favourites at lightning speed.”
As part of the launch, over 100+ top-selling styles are now live on Zepto, ensuring a smooth and swift shopping journey for customers on the go.
Zepto chief business officer Devendra Meel added, “This collaboration strengthens our promise of convenience and quality. We’re thrilled to help bring Clovia’s innerwear essentials to users faster than ever.”
The partnership not only accelerates Clovia’s digital-first approach but also boosts its omnichannel growth, reinforcing its presence in the ever-evolving intimate wear market.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
