iWorld
Citadel: Honey Bunny was Prime Video’s most watched series globally this weekend
Mumbai— Prime Video revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.
“The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said Prime Video & Amazon MGM Studios VP International Originals James Farrell.
“Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Prime Video India Head of Originals Nikhil Madhok. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”
“It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”
“We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, said AGBO executive producer and chief creative officer Angela Russo-Otstot. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”
Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.
The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in the region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on 10 October, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on 7 November. Since the launch of both series, customers continue to watch season one of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.
Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming season two of Paatal Lok, season four of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience and entertainment, all in a single membership.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
