IPTV
Cisco expands reach in Indian digital homes
KOLKATA: US technology major, Cisco has expanded its reach to more than 40 million digital homes across India with its video guard conditional access (CA) and digital rights management (DRM) solutions.
Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that reinforces the company’s leadership at a time when the pay-TV industry is on the cusp of a major transformation, view the analysts.
Cisco’s CA and DRM technology ensures critical protection of premium content with a zero piracy track record. A strong team of engineers working at the research and development center in Bangalore is dedicated to the technology needs of leading satellite and cable service providers in India and worldwide.
Cisco is a pay-TV technology partner for more than 150 pay-TV operators as well as media and entertainment companies worldwide, including leading direct-to-home and cable operator customers in India, such as Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.
“In the changing landscape of pay-TV services in India, this milestone highlights our continued growth with several leading MSOs in the country,” said Cisco Service Provider Video Software Solutions vice president sales Asia Pacific Sue Taylor.
Cisco India and SAARC president Dinesh Malkani said, “Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitise the cable industry and also speaks of our ability to provide best in class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetise their investments.”
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
