iWorld
Cinystore launches KeepItShort, India’s first OTT for student filmmakers to own their spotlight
MUMBAI: Hyderabad’s startup scene just dropped a cinematic plot twist. Cinystore Technologies, a homegrown media-tech venture, has launched KeepItShort—an OTT platform built exclusively for India’s student filmmakers. No nepotism, no rejections in unread emails, no waiting to be ‘discovered’. Just raw talent, tech muscle and the sweet, sweet power of storytelling.
KeepItShort is already gunning for a cult status among the country’s 5,00,000+ film and animation students from over 2,700 institutions. Built as a SaaS-powered OTT engine, it’s less about red carpets and more about real reach. With over 1,200 showreels expected at launch—each with at least five collaborators—the platform is bracing for a cinematic invasion of 6,000 fresh minds (and likely twice as many coffee-fuelled editing marathons).
Think of it as a digital film festival that never ends—and doesn’t care if you know someone at the top. The platform offers end-to-end control, from promotion and performance analytics to audience monetisation and post-launch support. It’s like a one-stop launchpad where future directors and editors can flex, fail, and fly—without begging for favours on Linkedin.
“We built KeepItShort to shift power back into the hands of student filmmakers. By combining tech with transparency, we are helping filmmakers navigate a noisy, gatekept industry with clarity and control. It’s about levelling the playing field—where stories rise because of merit, not connections,” said Cinystore Technologies CEO Nagender Polamraju.
He added, “KeepItShort is about giving student filmmakers the same dignity and reach as professionals. We believe talent should not wait for a break and that students should not have to carry the fear of instability or being overlooked after graduation. By offering a space to explore roles like directing, script writing, editing, or sound engineering while still in school, this platform brings their work directly to audiences and industry insiders without needing to cross outdated gates of access.”
And the industry’s already watching. Institutes, governing bodies and production houses have shown keen interest in the model. Why? Because nothing says the next big thing like a raw, gutsy story from someone who hasn’t been chewed up by a studio committee yet.
KeepItShort also banks on its community angle—aiming to not only showcase talent but to build a bustling network of future collaborators, critics and creators. By offering analytics and real-time performance data, students don’t just hope people are watching—they know.
Whether it’s a two-minute thriller or a silent black-and-white satire on social media validation, if it’s on KeepItShort, it gets seen, gets stats, and maybe, gets picked.
The platform is now live, available for student creators who want to cut the middleman, cancel the cold calls, and take total control of their creative hustle—from idea to audience.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
