News Broadcasting
Cinevistaas goes solo into feature film venture
MUMBAI: TV software company Cinevistaas, which burnt its fingers with Yeh Mohabbat Hai, a joint venture with film producer Umesh Mehra, is going solo for its next feature film.
Cinevistaas’ maiden independent feature film will star Salman Khan, Shilpa Shetty and Arbaaz Khan.The story is pro-cop and is set in Mumbai. It also represents actor Punit Issar’s first directorial effort. The film will be ready for release in March 2003.
Cinevistaas’ co founder Prem Kishen’s daughter Akanksha, who starred in Yeh Mohabbat Hai and will be cast in a ‘pivotal and emotional role’ in the as yet untitled new venture. Yeh Mohabbat Hai, a low budget film released in February 2002, did not set the registers ringing.
Speaking on the venture MD Cinevistaas Sunil Mehta said, ” It has been 20 years since Cinevistaas first made its foray into the ever growing world of advertsing, entertainment and television. Our foray into features is not only well time but also a natural progression for a company which wishes to turn itself into an entertainment conglomerate. ” Anu Malik has scored the music.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
