News Broadcasting
Cinevista pulls itself together again in Q3
Cinevista Communications’ Q3 results paint a rosier picture than they did in the previous quarters of this fiscal.
The company that had posted net losses of Rs 20.32 million in Q2 2001, has managed to turn its fortunes by declaring a small, yet net profit of Rs 1.11 million in the quarter just ended. Whether the turnaround in its fortunes can be attributed to a change in nomenclature (the company changed from Cinevista Communications to Cinevistaas Limited on 20 December, 2001) cannot be proved, but it has definitely managed to pull itself out of the red – the company had been consistently posting losses for the last three quarters. It is now looking up again – with Sanjivani and Shhh Koi Hai airing on Star Plus and a feature film Yeh Mohabbat Hai, due for release shortly.
The company has cut down significantly on administrative costs (Rs 1.10 million in Q3 2001 as against Rs 2.51 million in Q3 2000), while cost of production and telecast charges too have come down from Rs 77.6 million to Rs 48.9 million in the corresponding third quarters of 2000 and 2001.
The company’s realisation from serials has taken a beating though, with revenues slipping to Rs 46.54 million from Rs 87.97 million in the same quarter last year. Its income from other sources has however seen a rise from Rs 12.15 million in Q3 2000 to Rs 17.70 million in Q3 2001.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
