International
Cinépolis joins forces with Coca-Cola and Universal Pictures
Mumbai: Cinépolis, the cinema chain and the first international cinema exhibitor in India, associates with Coca-Cola and Universal Pictures for an exclusive movie spot promoting an upcoming worldwide release of Fast X on 18 May 2023. The spot is designed to build excitement among patrons and create anticipation for the latest volume in the Fast and Furious franchise.
The exclusive spot, shot specifically for Cinépolis & releasing worldwide, features fast-paced action scenes from the movie, as well as appearances from some of the film’s stars such as Vin Diesel and Jason Momoa. The spot emphasises the extraordinary experience offered by Cinepolis and Coca-Cola for moviegoers while watching the latest blockbuster on the big screen.
“We are very excited to partner with Coca-Cola and Universal Pictures to bring an exclusive movie spot with the latest chapter of Fast X franchise releasing worldwide for our patrons,” said Cinépolis India CEO Devang Sampat. “At Cinépolis, we are always looking for new and innovative ways to enhance the movie-going experience, and this partnership is a testament to that commitment.”
The partnership between Cinépolis, Universal Pictures and Coca-Cola highlights the strengths of each company. Cinépolis is known for its high-quality cinema experience, Universal Pictures is one of the most successful movie studios in the world, and Coca-Cola is one of the world’s leading beverage companies.
“We are happy to collaborate with Universal Pictures and Cinépolis to promote the release of Fast X,” said Coca-Cola India and Southwest Asia senior director customer & commercial leadership Abhishek Gupta. “This exclusive movie spot with Fast X provides moviegoers with a distinctive yet exciting experience, and we are proud to be a part of it. Our global partnership with Cinepolis in 20 countries is a special one and we’re glad it can result in such unique collaborations.”
“We are delighted to team up with equally committed brands like Cinépolis and Coca-Cola to provide a memorable experience to their customers. With the release of the highly anticipated Fast X, the latest volume of The Fast & Furious Franchise, we are confident to exceed the expectation of the fans. It is an action-packed thriller movie with a star-studded cast such as Vin Diesel, Jason Momoa, Jordana Brewster, John Cena, and others. We look forward to seeing the excitement build as we approach the release on 18 May, and we encourage fans to mark their calendars for an experience they won’t forget.” said Warner Bros. Pictures India VP & MD Denzil Dias.”
The exclusive spot for Fast X is set to be showcased in Cinépolis theaters worldwide, creating an excitement among Cinépolis patrons in the lead-up to the movie’s release.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
