International
Cinema meets live broadcast as ARRI taps The HELM for global rollout
MUNICH: When cinema’s gold standard collides with live television’s breakneck pace, something’s got to give. ARRI, the century-old German camera maker beloved by Hollywood directors, is betting it doesn’t have to be image quality.
The company has named The HELM, a Sydney-based live production specialist, as its first global live solution partner—a move that formalises years of collaboration and signals ARRI’s serious push into real-time broadcasting.
The partnership puts ARRI’s Alexa 35 Live multicam system, which marries the firm’s celebrated colour science with live workflow demands, into productions worldwide as a managed service.
For The HELM, founded just two years ago but staffed by veterans with 80 years of combined experience, the deal is both validation and accelerant. The outfit has already deployed Alexa 35 Live cameras across high-profile gigs: Canelo Álvarez’s pay-per-view boxing bout in Riyadh, the TikTok Creator Awards broadcast, Troye Sivan’s concert tour, and various corporate affairs.
Now it becomes ARRI’s go-to integrator for anyone wanting cinematic visuals without the usual headaches of wrangling film-grade kit into live environments.
“We’re empowering broadcast and event producers to deliver the unmistakable ARRI look in real time,” says Chris Richter, managing director at ARRI.
Translation: no more choosing between the lush imagery of cinema and the unforgiving demands of live television.
Co-founder and chief executive of The HELM, Josh Moffat, calls it “the natural evolution” of a relationship built on countless productions. The firms will now collaborate on marketing, technical development, training and pilot projects—essentially turning The HELM into ARRI’s live production laboratory.
The logic is straightforward. ARRI’s cameras have collected 20 scientific and technical awards from the Academy of Motion Picture Arts and Sciences, but live broadcasting is a different beast: tighter deadlines, zero room for error, crews that need plug-and-play solutions. By handing integration to The HELM, ARRI lowers the barrier to entry whilst offloading operational risk.
The arrangement also gives productions a single point of contact for global solutions, from concert touring to major sporting broadcasts. Think of it as cinema-quality-as-a-service, with The HELM doing the heavy lifting on connectivity, technical design and operational delivery across continents.
For an industry perpetually chasing sharper pictures and faster turnarounds, it’s a marriage of convenience that could reshape live production. Hollywood looks are going live. And going global.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
