Applications
Cinegy expands in Latin America with Avcom
MUMBAI: Cinegy has announced further expansion into Latin America with Venezulan based Systems integrator and reseller Avcom.
Avcom was chosen based on the work it has done in designing and implementing diverse newsrooms, audio and video studios, control rooms, play out centers, automation, outside broadcast vehicles, digital head ends, media asset management systems among others across Venezuela and Latin America.
Avcom director Alberto L. Dillon said, “We chose to partner with Cinegy due to the fact that it offers a platform which is cost effective, scalable and with a very open architecture. This will permit us to offer our customers solutions that are tailored to their current needs but that can grow in time as their requirements expand”.
Avcom can now take advantage of Cinegy´s products and solutions and further expand their presence to a whole new level of customers in the market. With Cinegy, Avcom’s customers can start with a specific solution and grow it into a fully integrated database driven production workflow.
Following Cinegy’s global reputation in the market, the Avcom team believe that by offering Cinegy in their product range there are many key benefits which Cinegy can offer their customers.
“We believe that Cinegy can offer our customers a reliable, scalable and affordable solution along with an integrated archive and Mam and production solution” added Dillon.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
