News Broadcasting
Chyron, Madison Road Entertainment to develop ad solutions for mobile TV
MUMBAI: US firm Chyron which provides graphics software for the world’s television broadcasters and an emerging player in the field of mobile TV graphics has partnered with Madison Road Entertainment which works in the field of branded entertainment.
Together, the companies will launch a new advertiser-supported mobile TV software suite and web-based out of home (OoH) network services platform in 2007.
Under the partnership, the companies have agreed to develop and market a series of software application tools that will connect advertisers more efficiently with viewers through various devices and networking protocols including cell phones, OoH networks and the Internet.
The partnership was formed to address the accelerating demand for multiple media content delivery systems, as the large, traditional audiences, which mainstream advertisers covet, spend more of their time out of home and connected to new forms of content delivery – much of it portable.
Chyron president and CEO, Michael Wellesley-Wesley says, “Chyron has been developing its capabilities in this area for several years now.
“Recognising that the future requirements of advertisers will include a truly immersive experience that extends beyond TV – to include cell phones, OoH networks and the Internet – we identified Madison Road, its advertising, branding, entertainment programming expertise and connections as the perfect partner and choice to integrate Chyron into these new areas of content creation.
“Madison Road’s experience with social networking trends and viral marketing models, as well as their positioning at the crossroads of advertising and mainstream entertainment, fits well with Chyron’s competence in developing software-based solutions for content creation and content management in the digital video space.”
In 2005, Chyron launched its ChyTV business unit to develop technology solutions for middle-service providers, addressing the newly-emerging retail digital signage and OoH networks space. Based on its initial development of proprietary content creation and scheduling software, as well as low-cost playout devices, ChyTV is now poised to offer a turnkey, web-based services solution to these high-growth, emerging markets.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
