iWorld
Chunghwa Telecom associates with Broadpeak for live sports monetisation
MUMBAI: Taiwan’s leading telecommunications operator Chunghwa Telecom has struck a deal with Broadpeak to turbocharge advertising revenue for its Hami Video streaming service.
The partnership sees Chunghwa harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform, marking the operator’s first foray into advanced dynamic ad insertion technology.
With over three million video streaming subscribers, Chunghwa sought to elevate its monetisation capabilities amidst significant investments in premium live sports rights. The telco’s always-on premium sports streaming channel—featuring live basketball matches and related content—now benefits from enhanced ad insertion capabilities designed to drive revenue while maintaining viewer engagement.
The cloud-based solution went live within weeks, offering Chunghwa a flexible, easy-to-use system that seamlessly integrates with existing infrastructure. Key benefits include effortless third-party integration via API-driven architecture and AI-driven tools that automatically detect ad breaks and insert relevant SCTE-35 markers within video streams.
Broadpeak’s first-class SSAI solution stitches ads directly into video content on the server side, enabling intelligent live ad replacement for greater ad value and personalisation. This approach circumvents ad blockers, ensures smooth playback transitions, and allows for dynamic, targeted advertising in real-time.
Broadpeak president and chief executive Jacques Le Mancq said: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetisation toolkit while bringing the best live sports and entertainment to rapidly-growing audiences.”
He added: “We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”
The partnership underscores the growing importance of advanced ad technologies in the competitive streaming landscape, particularly as operators seek to maximise returns on costly sports rights investments.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
