iWorld
Chunghwa Telecom associates with Broadpeak for live sports monetisation
MUMBAI: Taiwan’s leading telecommunications operator Chunghwa Telecom has struck a deal with Broadpeak to turbocharge advertising revenue for its Hami Video streaming service.
The partnership sees Chunghwa harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform, marking the operator’s first foray into advanced dynamic ad insertion technology.
With over three million video streaming subscribers, Chunghwa sought to elevate its monetisation capabilities amidst significant investments in premium live sports rights. The telco’s always-on premium sports streaming channel—featuring live basketball matches and related content—now benefits from enhanced ad insertion capabilities designed to drive revenue while maintaining viewer engagement.
The cloud-based solution went live within weeks, offering Chunghwa a flexible, easy-to-use system that seamlessly integrates with existing infrastructure. Key benefits include effortless third-party integration via API-driven architecture and AI-driven tools that automatically detect ad breaks and insert relevant SCTE-35 markers within video streams.
Broadpeak’s first-class SSAI solution stitches ads directly into video content on the server side, enabling intelligent live ad replacement for greater ad value and personalisation. This approach circumvents ad blockers, ensures smooth playback transitions, and allows for dynamic, targeted advertising in real-time.
Broadpeak president and chief executive Jacques Le Mancq said: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetisation toolkit while bringing the best live sports and entertainment to rapidly-growing audiences.”
He added: “We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”
The partnership underscores the growing importance of advanced ad technologies in the competitive streaming landscape, particularly as operators seek to maximise returns on costly sports rights investments.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
