Hindi
Choreographer Pony Verma seeks assistant via crowd sourcing
MUMBAI: All these days we heard filmmakers resorting to crowd sourcing to fund their films. What is new is that choreographer Pony Verma has resorted to crowd sourcing in association with Talenthouse to find herself an assistant.
“My partnership with Talenthouse will help bridge the gap between Indian terrains with its capacity to reach out to the masses through the internet and crowd sourcing. It is a brilliant initiative that will help aspiring performers to showcase their creativity and get the much needed exposure and recognition,” Verma said in a statement.
Globally, many mega events are done through crowd sourcing. The well known hip-hop band, The Black Eyed Peas, had interestingly used crowd sourcing to excite and hook the audience to their performance at Oprah`s 24th season kickoff party in Chicago last year,” she added.
Crowd sourcing has become a lucrative way of searching for talent, said Talenthouse India CEO Arun Mehra. “Bollywood is currently using crowd sourcing to find new talent and through this creative invite, we want to reach out to dance choreographers and give them an opportunity to be a part of the ever growing film industry thus bringing them one step closer to fulfilling their Bollywood dream, he observed.
The selected winner will get to work at Verma‘s dance academy ISPA as head-trainer and a chance to assist her in her future Bollywood projects.
While the online submission deadline is 3 May, the winner will be announced on 31May.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
