iWorld
Chingari, Scope Entertainment collaborate to promote budding artists
Mumbai: On-chain social app, Chingari, powered by Gari, has announced a partnership with Scope Entertainment. As a part of this arrangement, Scope Entertainment’s content library will be available to the Chingari community and will enable its creators to create content. These new-age songs from Scope Entertainment will be promoted by Chingari to increase their exposure. This will be accomplished by utilising 360-degree promotions for all their tracks and promoting their upcoming musicians via Chingari’s other avenues like Chingari Gupshupp, Kahi Unkahi audio session or Chingari Live interviews.
Chingari is a short video app that allows users to create and share videos. Chingari has introduced Gari Tokens and a Gari Wallet, thereby establishing the creator’s economy.
Meanwhile, Scope Entertainment is a destination that caters to all aspects of music and entertainment, including production, artist management, brand building, distribution, international events, and IP festivals. Their industry specialists and leaders are actively involved in managing and growing in-house talent/artists through services like music production, promotion, digital distribution, and social media marketing. Some of the most affluent names that have been associated with Scope Entertainment include AP Dhillon (The Takeover Tour), Jasmine Sandlas, Diljit Dosanjh (Born to Shine-India Tour), and Lil Pump (Time Stamp). They also exclusively manage celebrated artists like Simran Kaur Dhadli, Ashish Bhatia, Kaka Ji, Nav Sandhu and more from the Punjabi music scene.
Scope Entertainment is launching four new artists this year, including Rawme Hooda, Agam Aulakh, and Jaymeet, under their upcoming record label and as part of their management.
Chingari co-founder & CEO Sumit Ghosh remarked, “We are delighted to have Scope Entertainment as our valued partners. This partnership brings original content from new and upcoming artists to our creators. Nurturing and promoting upcoming talent has been one of the core beliefs at Chingari, and we will continue to do that along with making our content library even more exhaustive for our 160M+ creators and users.”
Scope Entertainment CEO Ajay Bansal said, “Our core vision is to emerge as the revolutionary leaders of the entertainment world. Our intention is to volte-face the traditional culture of show business, to rewrite a brand-new inspiring tale, and we have managed to find an ideal match with Chingari. Through its extensive reach and strong monthly active user community across tier II, III, and metros alike, Scope Entertainment’s content will travel far and wide. We’re looking forward to amplifying our reach and connecting with a larger fanbase by utilising the platforms’ popularity.”
Chingari recently introduced Chingari Audio Rooms, through which fans can interact directly with the stars. It also has show formats such as Gupshupp and Chingari Live, through which the platform will be promoting Scope Entertainment’s content and shows.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
