iWorld
Chingari collaborates with OMTV for Indian cultural content
Mumbai: Short-video sharing platform Chingari has partnered with OMTV, a newly launched OTT channel and the brainchild of Blackboard Films, to cater to the rising demand of niche audiences wanting to connect with Indian cultural programmes. The collaboration will give Chingari app users access to OMTV programmes across genres such as mythology, culture, food, and history.
For Chingari the collaboration is an opportunity to present itself as both Indian and original, helping it to further engage with its users’ shifting tastes. OMTV was launched with the aim of making Indian knowledge and philosophy available to people. The collaboration is seen as a natural progression for the two Indian apps, said the statement.
Calling this alliance “a refreshing change” for Chingari, OMTV, and the users, Chingari co-founder and COO Deepak Salvi said OMTV content perfectly matches their beliefs. “At Chingari, we are always creative in terms of our unusual offerings that resonate with our users. The Indian connection here revolves around India’s cultural heritage which resonates with our users who are modern yet want to connect to their roots.”
“Chingari’s reach amongst young users, in particular, is big, and the extension methods in promoting talent and entertainment makes it a popular option among users and collaborative brands,” added Chingari app co-founder & CEO Sumit Ghosh.
“OMTV is a humble attempt to showcase the diversity and deep-rooted philosophy present in the traditions of our nation. With ‘Gyaan Bhi, Garv Bhi’ as the platform’s philosophy, we intend to offer varied content, covering culture, history, knowledge systems, mythology, and heritage,” said OMTV founder and MD Nitin Jain Shukla. “This collaboration promises to be a distinct step towards making a positive impact by piquing on people’s curiosity to know more about Indian culture.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
