iWorld
Chingari collaborates with KLiKK to boost regional content offering
Mumbai: Short-video sharing app Chingari has announced the collaboration with OTT platform KLiKK, an on-demand Bengali video and music streaming platform owned and managed by Angel Television Pvt Ltd. Through this partnership, Chingari aims to further boost its regional content offering.
KLiKK offers a range of original web series, shows, audio and video songs, audio stories, kids animation and short films. The OTT platform boasts the largest collection of Bengali films, all available on the platform in HD format.
Commenting on the development, Chingari app co-founder and CEO Sumit Ghosh said, “Chingari is one of the most loved apps in the country. Through our various partnerships our endeavor is to offer more choice to our users. KLiKK has a wide and varied mix of intriguing content and we feel that the Chingari users will enjoy the new value addition.”
Under the partnership, KLiKK will be releasing 20 short format web series in the first year. Some of the titles include “Protibimbo,” “Chick Flick,” “Dream Boutique,” “Jighansha,” “Roopkathar Radio,” “Next,” “Taki Tells,” “Kalimpong Krimes,” “Khelaa Ssuru,” “Gangulys Wed Guhas,” and “Danny Detective Inc.” The app will also offer exclusive content and film premieres at regular intervals to Chingari users.
“In a short span of time KLiKK has gained immense popularity with the audience. Some of our web series have gained popularity and people are keenly looking forward to the next season. Even the audio story category is receiving a very enthusiastic response,” stated founder promoter of KLiKK Vikash Tantiya. “We are pleased to get on board with Chingari. It will be a win-win proposition for the users. Chingari users will get access to the content bank that we have to offer and we will be able to reach a wider audience base”.
Chingari app co-founder & COO Deepak Salvi added, “We are very excited to have KLiKK on board. It is an interesting time for us at Chingari and we are happy to provide a wide range of entertainment to our users. Even our content creators will have something unique to work with the addition of KLiKK content.”
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
