iWorld
Chingari and Bengal Pictures collaborate for Bengal market growth
Mumbai: Short video sharing platform Chingari has entered into a partnership with Bengal Pictures – one of Bengal’s prominent independent music labels and distributors. With this collaboration, Chingari looks at tapping the upward Bengali music market for its demanding user base.
Since June 2021, Bengal Pictures started operating as a record label cum music distributor. It has been distributing and monetising music content along with international music streaming platforms with CRBT service within Indian and Bangladesh. Recently, it began a music distribution service for radio & FM broadcasting, and public performance licensing in India. Drawing on the app’s popularity, Bengal Pictures will be able to leverage viral mediums to spread Bengali culture, said the statement.
“Bengali is the world’s fifth most spoken language with over 300 million speakers, but when it comes to culture or entertainment, we have a limited presence. Bengali culture is lagging in progress compared to other popular cultures, due to which the artists and workers are not able to earn required incomes,” shared Bengal Pictures founder and owner Satyaki Karmakar.
“We are constantly working to overcome this issue and to make Bengali culture more widely accepted by reaching out to more and more people. We want to create a market for Bengali music where artists don’t have to seek anybody’s help for monetising their content. The acceptance of Bengali music globally should be such that any artist can work independently and ensure his/her earnings. The partnership with Chingari will help us in moving forward with this big goal,” he added.
Chingari app co-founder and CEO Sumit Ghosh said, “Out-of-the-box ideas and collaborations have always been Chingari’s forte. We expect them to give our growing user base different offerings. The partnership with Bengal Pictures is in line with this vision.”
“Bengal Pictures is trying to push the envelope further in Bengali music genre, and Chingari app is known to something similar for its user base. Having noticed rising demand for Bengali musical offerings amongst Bengalis and non-Bengalis, we believe this is a fantastic opportunity for both of us to spread Bengali music and culture in an innovative and engaging manner,” stated Chingari app co-founder and COO Deepak Salvi.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
