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China Video Industry Association to develop HDMI technology with Silicon Image
MUMBAI: The California-headquartered Silicon Image, Inc., a global player in semiconductors for the secure storage, distribution and presentation of high-definition content, has announced a landmark agreement with the China Video Industry Association (CVIA) under which CVIA will promote and support the use of High-Definition Multimedia Interface (HDMI) by the consumer electronics industry in China.
The agreement with CVIA positions China to play a major role developing next-generation digital consumer electronics technology.
As part of the agreement, Silicon Image and CVIA have agreed to work together to promote HDMI adoption among domestic Chinese electronics manufacturers, co-develop new technology applicable to HDMI, and collaborate on establishing testing and interoperability certification labs that complement the capabilities of the HDMI Authorized Testing Centers established by Silicon Image, states an official release.
In addition, Silicon Image will support the China Digital Interface Industry Alliance (CDIA), an industry alliance consisting of major Chinese electronics manufacturers that CVIA is establishing. CDIA will work to promote the use of HDMI in consumer electronic products, promote communications among manufacturers in China and abroad, and strengthen coordination between hardware manufacturers and content providers, the release adds.
In a related announcement, HDMI Licensing, LLC, announced a global reduction in the annual administration fee charged to HDMI adopters. The fee reduction was made possible by HDMI’s growing success in the marketplace; more than 400 makers of consumer electronics and PC products worldwide have adopted HDMI, including 82 companies in China.Based in Beijing, the China Video Industry Association (CVIA) is China’s industry association for manufacturers of digital television, digital movie/broadcasting, high definition optical disc, set-top box and information technology equipment and components, and is focused on promoting China’s digital consumer electronics industry.
In 2005, China manufactured 82 million televisions and 140 million DVD or VCD players, according to CVIA. Sales of plasma and LCD TVs are forecast to grow 105 percent this year to $5.5 billion, and are estimated to reach $10.5 billion in 2008, according to IDC.
“Today China is taking a major step forward in promoting the development of its digital consumer electronics industry,” says Department of Broadcasting and Television, Ministry of Information Industry director Bai Weimin. “CVIA’s agreement to partner with Silicon Image to develop new digital interface technology will further the development of China’s electronics manufacturers as leaders in creating advanced digital technologies.”
“Under this agreement, China’s companies will not only embrace the global HDMI standard but will partner with Silicon Image to participate in future technology development for HDMI,” says CVIA vice secretary-general Hao Yabin. “This agreement will help China develop its own intellectual property, protect the interests of China’s digital consumer electronics industry, and improve the cooperation and mutual benefit of the domestic and international high definition technology industries.”
“Silicon Image will work closely with China’s digital consumer electronics industry to help create innovative, cutting edge products and technologies,” says Silicon Image president and CEO Steve Tirado. “This agreement represents an important expansion of the HDMI standard into the world’s largest consumer market, and strongly re-affirms HDMI as the worldwide standard for high-definition digital devices.”
New Testing Labs
As part of the agreement, Silicon Image and CVIA will cooperate in establishing testing and interoperability certification labs. Silicon Image will continue to operate HDMI Authorized Testing Centers (ATCs) and Simplay HD Testing Centers in China. In addition, Silicon Image, through its wholly-owned subsidiary, Simplay Labs, LLC, and CVIA will work together to establish testing and interoperability certification labs that complement the capabilities of the HDMI ATCs.
Silicon Image today also announced the opening of China’s second combined HDMI ATC / Simplay HD Testing Center in Shanghai, and with the support of CVIA plans to open a third such facility in China at a location to be determined.
The Simplay HDTM Testing Program consists of branding, compatibility testing, and education for consumers to provide them with a consistent “plug and play” user experience and to maximize their access to premium high definition (HD)
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WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
