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China cable TV’s deal with HBO Asia

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MUMBAI: In an effort to improve the quality of movies on cable TV in China China Digital Television Production has signed a contract with HBO Asia.

China DTV is currently the country’s sole digital cable TV package supplier. From 1 January 2005 three HBO movies will be broadcast to cable TV subscribers each day.

HBO Asia will also provide original programming. HBO enjoys broadcast rights for films made by Columbia/TriStar, Paramount Pictures, Universal, Warner Bros, among others.

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China Digital Television had launched six subscription-based digital channels in August. They include two sports channels, one each for movies and TV series, and one each for documentaries and music.

A report in Xinhua News Agency indicated that Tom, Cruise’s Mission Impossible, D-Tox with Sylvester Stallone and Mandy Moore’s A Walk to Remember are among the first batch of films that will air.

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Movie Channels

Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee

Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.

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Ek Deewane Ki Deewaniyat

MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.

Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.

The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.

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Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”

Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”

Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”

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So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.

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