iWorld
Chariot Productions Media and Digitek partner with Janhvi Kapoor & Rohit Saraf
Mumbai: Digitek has announced its latest collaboration with actors Janhvi Kapoor and Rohit Suresh Saraf. This partnership marks a significant milestone for Digitek as it continues to expand its footprint in the realm of content creation and professional photography and videography equipment.
“We are delighted to welcome Janhvi and Rohit to the Digitek family,” said Digitek Managing director Amit Kumar Saraff. “Their dynamic energy and widespread influence perfectly align with our brand’s vision. This association underscores our commitment to innovation and engaging meaningfully with our audience.”
Chariot Productions Media Pvt Ltd (the agency facilitating this collaboration) director Rajesh Joshi added, “As the media partner for Digitek, we recognise the dynamic presence and widespread appeal that Janhvi and Rohit bring. Their alignment with Digitek’s brand values and vision will enhance our efforts to merge cutting-edge technology with the vibrant world of entertainment. We eagerly anticipate blending these elements to create something truly remarkable.”
The collaboration will officially commence during the upcoming festival season, featuring a series of innovative and engaging campaigns designed to captivate and inspire audiences.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
