GECs
Channel7 to launch ‘Power Game’ with Ajay Jadeja
MUMBAI: Looking beyond the gentleman’s game – cricket in a totally different style, is what Channel7 is aiming at. All geared up to launch a premium show on sports, the channel is capitalising on its already existing cricketing expert on board, Ajay Jadeja.
Starting 10 December, Jadeja will host a new weekend show — Power Game.
In a view to break the monotony of the four walls and studio based interaction, the channel has designed Power Game to go outdoors to cash in on other sports, says Channel7 COO Piyush Jain.
Be it snooker, golf, badminton, bowling, the host will also play the game with the CEOs. At present, the channel has interviewed CEO of Dominoz and the managing director of Emami, among others. The show has been designed wherein host Jadeja will interact with the CEOs of the corporate world on their favourite game. The show will provide an innovative package, which includes excitement and interaction with the CEOs discussing the business of the game as well as the issues relevant to the game, Jain adds.
In the past, various Indian cricketers hosted special shows, including Saurav Ganguly for ESPN Cricket Show on the sports network ESS, business channel CNBC India had launched a programme in 2003 called Business of Cricket (BOC), wherein cricketer Sanjay Manjrekar co-hosted the show along with Anuradha Sengupta, Navjot Singh Sidhu hosted the show, Cricket Controversies on NDTV channel.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
